Social Media content can be hard to find and developing a core campaign for you business may be the right solutions but where do you begin. We will explore the history of social media then prepare you to understand how Social Media can impact your business online in a positive way. Spend more time connecting with the people who matter most with time-saving tools that help you prioritize your social interactions.


Key Learning Topics In This Course



“The Power Of Social Media is it forces necessary change”

-Erik Qualman-


The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

 Throughout the course you will learn how to build relationships with the media, create a crisis management plan, establish a social media manager, creating your own personal voice and all of the various aspects of HootSuite and Bitly.


Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic, and personal information, which enables marketers to tailor their messages to what is most likely to resonate with users.

  1. Publish to social networks in the same place you build campaigns.

    Easily share blog posts, landing pages, and other content with the same tool you use to build your marketing campaigns.

    Manually publish content directly to LinkedIn, Facebook, Instagram, and Twitter, or connect your social accounts to your blog and automatically share new content as it gets published.

    Schedule content for later, and get suggestions for the best times to post so you can get your content in front of your followers at exactly the right moment.

    Monitor social mentions, and connect with people who matter.

    Never miss another opportunity to join the conversations that matter to you.

    See every interaction with your messages, and create custom keyword monitoring streams for everyone on your team to surface the interactions they care about.

    If you published a post through HubSpot, reply to any comments directly within HubSpot. Increase your engagement, and increase your social visibility.

  2. Tie social media to your business’ bottom line.

    Out-of-the-box social reports let you compare the performance of different platforms, campaigns, and publishing times. Use YouTube Reports to understand how your target audience is engaging with your video content, and develop a more nuanced video strategy.

    Whether you’re publishing directly through HubSpot, or you’re publishing while on the go, you’ll be able to report on the success of your social strategy across every channel from one central location.

    With HubSpot, struggling to report social media ROI is a thing of the past.



All-in-One Inbound Marketing Software for Your Entire Team



Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.


Landing Pages


Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who’s viewing your page.




Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.


Marketing Automation


Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead’s behavior to tailor emails, content, offers, and outreach at scale.


Lead Management


Access each contact’s information and see every interaction you’ve already had. Use this data to create hyper-targeted campaigns that close more deals.




Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.




Separate all your marketing assets by team so every user has access to the right content.


Social Media


Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.




Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you’re creating content, and measure real SEO ROI with integrated analytics.




Design CTAs visitors can’t help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.




Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.


Salesforce Integration


Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.